The strategy behind the brand is explained as tapping into the UK’s celebrity-dominated culture. ![]() In Google Adwords, ‘bingo’ is amongst the most expensive keywords available.” Gala Bingo’s aim is to be one of the top five in the digital game-playing space. With innovations such as scratch cards, slots and a million pound game last Christmas, Gala Bingo is offering a wealth of entertainment in the online space.Īccording to Alex Czajkowski, chief marketing officer at Gala Interactive, the UK is “the most hotly contest bingo battleground in the world. Gala Bingo has a 21-year history on the high street, but in the last year since its relaunch, the business has been making efforts to respond to a growing audience online. ![]() Launched just in time for Valentine’s Day, the game has interactive features such as video clips of the Hoff reacting if you win.
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